This story is a part of Samsung Occasion, CNET’s assortment of reports, suggestions and recommendation round Samsung’s hottest merchandise.

Samsung’s giving Google extra competitors available in the market for reasonably priced telephones with the newly introduced $450 Galaxy A54 5G. The cellphone launches on April 6 and can be accessible for preorder beginning March 30, representing Samsung’s newest effort to seize the marketplace for middle-tier smartphones. 

The Galaxy A54 5G has rather a lot in frequent with final 12 months’s Galaxy A53 5G. That cellphone punched above its weight in some ways, aside from its often laggy efficiency, as I wrote in my assessment. Each telephones have a 5,000-mAh battery, which matches the Galaxy S23 Extremely’s in capability, a display with a 120Hz adaptive refresh price and 128GB of storage that is expandable as much as 1TB. In addition they have very comparable display sizes, with the Galaxy A54’s measuring 6.four inches, making it simply barely smaller than the Galaxy A53’s 6.5-inch show. Worldwide pricing wasn’t instantly accessible. However the Galaxy A53 5G had the identical US worth at launch, and lists for £399 and AU$699 within the UK and Australia, respectively. 

Learn extra: Finest Telephones Beneath $500

The most important modifications Samsung made to its new cellphone must do with the digital camera. The Galaxy A54 5G has a 50-megapixel main digital camera as a substitute of the Galaxy A53’s 64-megapixel most important sensor, though each telephones have a 12-megapixel ultrawide digital camera and a 5-megapixel macro digital camera. Samsung as a substitute appears to be emphasizing nighttime pictures with the Galaxy A54 5G, though we cannot know the way a lot of an enchancment to count on till we’re capable of strive it. The corporate additionally says the pixels within the Galaxy A54 5G’s sensor are bigger than these within the Galaxy A53 5G’s digital camera, subsequently requiring fewer megapixels. Like its predecessor, the Galaxy A54 5G additionally has a 32-megapixel entrance digital camera, however Samsung removed the rear-facing 5-megapixel depth digital camera.

The Galaxy A54 5G will run on an Exynos 1380 processor, which sounds prefer it is likely to be the successor to the Exynos 1280 chip in final 12 months’s cellphone. I am curious to see whether or not this chip makes a distinction, since efficiency was one among my few complaints concerning the Galaxy A53 5G. Like different latest Samsung telephones, the Galaxy A54 5G will obtain 4 generations of Android OS updates and 5 years of safety updates. 

Samsung’s flagship Galaxy S units and its foldable telephones could appeal to probably the most consideration, however the firm’s A-series units have constructed a severe following. Two of Samsung’s A-series units, the Galaxy A13 and Galaxy A03, made it into Counterpoint Analysis’s rankings of the top-selling telephones in 2022, whereas the Galaxy S collection was nowhere to be discovered. 

The launch comes as Google has been competing with Samsung extra aggressively on worth lately. Google has its personal A-series units that provide some options from its flagship Pixel line at a extra reasonably priced worth. The $450 Pixel 6A, for instance, is among the best-looking telephones in its worth vary and inherits Google’s Tensor processor from the Pixel 6. It additionally presents a superior digital camera in comparison with the Galaxy A53 5G when taking images in very shiny or dim environment. Google launched the Pixel 6A final July after saying it at its developer convention in Might, so there’s an opportunity it may launch a successor within the coming months.

Past its A-series telephones, Google additionally sells its flagship Pixel telephones for considerably lower than the record worth of Samsung’s new Galaxy S telephones. The Pixel 7, for instance, begins at $600, whereas the Galaxy S23 begins at $800 with no trade-in low cost.

Nonetheless, Samsung dominates the US marketplace for Android telephones, accounting for 20% of shipments within the fourth quarter of 2022 in comparison with Google’s 5%, in response to Counterpoint Analysis.

The Galaxy A54 5G can also be one other signal that you just now not must pay near $1,000 to get options like a multilens digital camera and a display with a excessive refresh price. It builds on a theme that is been prevalent all through the business lately, significantly on Android units, as once-premium options like 5G, bigger screens and superior cameras have trickled right down to cheaper units. 

And whereas Apple did launch a third-generation of the iPhone SE final 12 months for $429 that competes with Samsung and Google’s midrange choices, the corporate is not anticipated to refresh its cheaper iPhone in 2023. Analyst Ming-Chi Kuo reported {that a} fourth iPhone SE is in improvement, but it surely’s not anticipated to reach till 2024.

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