Have you ever ever wished to personal an animated 3D render of Chris Brown harnessing the power of the metaverse? If that’s the case, you are most likely one of many 297 individuals who have purchased into the singer’s new Breezyverse NFT assortment.

Launched on July 1, Breezyverse is a brutal instance of superstar adoption of NFTs gone mistaken. Like standard NFT collections Bored Ape Yacht Membership or Doodles, Breezyverse is a set of 10,000 NFTs. Every share an analogous template — on this case, an animation of Chris Brown standing on rubble earlier than posing heroically — however with completely different traits. Generally the moon is within the background, different instances Chris Brown is made from stable gold.

However, in contrast to Brown’s albums, the NFT assortment has not been successful. Hyped NFT collections frequently sellout in beneath an hour, many in beneath a minute. After per week on sale, solely 297 Breezyverse NFTs have been offered. That is about 3% of the full assortment.

Lastly acquired my breezy NFT revealed! 🔥🔥😍 #breezyreveal #breezyverse #nft @thebreezyverse @chrisbrown pic.twitter.com/teOjIMOApy

— Toby (@tobytrixx) July 2, 2022

Stoked! So eager to be a part of this! @thebreezyverse pic.twitter.com/SUiUrlwiGr

— Gus (@AngusKeys) July 1, 2022

With crypto in the midst of a dramatic hunch, it is a laborious time for brand spanking new collections to thrive. However Chris Brown and the staff behind Breezyverse have made it more durable on themselves by pricing every NFT at .35 ether, or $440. Sometimes, new collections launch at a value beneath .1 ether ($126). For the reason that market crash, which has seen the value of ether drop 67% for the reason that starting of the yr, “free mints” have develop into the finished factor, with creators promoting NFTs at no cost within the hopes of earning money by taking a 5- or 7% reduce of secondary gross sales.

Breezyverse is geared toward Browns’ followers, with the web site promising unique utilities for holders like free VIP live performance tickets, meet and greets and video calls with Brown. Sadly, the NFT market is generally crammed with folks much less eager about VIP live shows and extra eager about flipping NFTs for revenue. 

The Breezyverse staff was contacted for remark however didn’t instantly reply. 

It is a reminder of the delta between crypto speculators and the mainstream public. Over $25 billion was spent on NFTs final yr, an enormous pile of money that many celebrities and companies have unsuccessfully tried to get a reduce of. Final yr WWE tried to promote 500 John Cena-themed NFTs, however solely 37 of them had been purchased — which the actor and wrestler referred to as a “catastrophic failure”. Ubisoft built-in NFTs into its Ghost Recon Breakpoint recreation, however avid gamers rejected it en masse. 

Chris Brown is one among many musicians to dabble within the NFT house. Snoop Dogg and Eminem in June debuted a brand new music video that includes their Bored Ape Yacht Membership NFTs, whereas Pharrell Williams was appointed chief model officer for the Doodles NFT assortment. Madonna teamed up with Beeple, the artist behind final yr’s well-known $69 million NFT sale, for 3 items that offered for six-figures every. 

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