Koo is sparing no effort in a bid to attract stage with the colossal consumer base of Twitter in India. Right here’s the way it plans to do that. If issues go as deliberate, Koo may surpass the social media large’s consumer base in India. This might take solely about 12 months. Elon Musk just lately dropped the thought of buying Twitter. Now, Koo may money in on the excitement. Koo plans to lure extra Twitter customers in India to hitch its platform. Notably, it desires to overhaul Twitter’s consumer base within the nation inside a 12 months. India’s homegrown microblogging platform began again in March 2020.

Since its debut, 30 million folks have downloaded Koo. There’s a 10 instances development within the final 12 months by way of the consumer base. In an interview with PTI, Koo co-founder Aprameya Radhakrishna mentioned Koo’s future targets. Koo desires to surpass 100 million customers by the top of this 12 months. Curiously, Musk had indicated that Twitter may have a whopping 931 million customers by 2028. Now, a substantial variety of these customers might be from India.

Koo Planning To Surpass Twitter In India

Koo is at the moment out there within the nation in 10 languages together with English. Except for this, the platform is working in Nigeria. Additionally, it goals at increasing to different multilingual nations. Indonesia will likely be one in every of its precedence nations by way of abroad enlargement. Additional, Radhakrishna mentioned Koo has already raised $45 million (about INR 350 crore). He mentioned Koo will “revisit funding plans” earlier than the 12 months ends. Furthermore, Koo is planning so as to add numerous monetization choices.

These adjustments may arrive within the subsequent couple of years. Presently, Koo has 7-Eight million month-to-month energetic customers, Radhakrishna advised PTI. Now, the platform is predicting 100 million downloads earlier than 2022 ends. Koo has a extra non-English consumer base in India than Twitter. So, the platform desires to tighten its grip on the home market. Koo desires to develop into India’s largest microblogging platform. Radhakrishna believes this plan may take form within the subsequent 12 months.

Does Koo Stand A Likelihood At Luring Twitter’s Indian Customers?

Koo has 80 % of non-English customers. The most important share belongs to Hindi microbloggers. Furthermore, Bengali, Marathi, Telugu, and Kannada microbloggers use the platform. They’re amongst Koo’s non-English consumer base. Radhakrishna addressed the impression of Musk’s Twitter takeover. He mentioned the takeover is “an English-world phenomenon.” Additional, he mentioned there hasn’t been any impact of this on Koo.

Koo permits folks to make use of their very own language for communication. Additional, he defined that Koo desires to earn the belief of the customers. So, Koo has revealed the positioning’s algorithms to the general public. Musk is planning on doing the identical if he purchases Twitter. Koo additionally permits customers to self-verify. They will use their authorities identification paperwork for this. This encourages extra real customers to hitch the positioning.