Google quietly acquired Alter, a Twitter-backed AI avatar startup previously named Facemoji, earlier this yr for $100 million, TechCrunch reported Thursday. Alter’s acquisition was accomplished two months in the past, an unidentified supply instructed TechCrunch.

Google confirmed the acquisition late Thursday however did not present particulars on the precise date of the acquisition and buy value.

Alter’s chief working officer, Jon Slimak, has up to date his LinkedIn profile to mirror a brand new position at Google Avatars. As of publishing, Alter’s web site stays down. 

Lately, Google has been investing closely in its AI know-how. From language studying fashions to picture turbines, the corporate is placing AI on the heart of its suite of merchandise. For instance, with Search, Google is utilizing AI not solely to assist folks filter out dangerous outcomes, but additionally to assist these combating private crises. 

With its {hardware}, just like the just lately launched Pixel 7, Google is integrating AI processing cores into the cellphone’s processor to higher assist course of photographs or translate speech. Whereas Google’s social media aspirations fizzled out in 2018, it’s discovering renewed momentum with YouTube Shorts, the corporate’s short-form video platform meant to compete with TikTok. It is doable Google Avatars might combine with Shorts someday sooner or later.

Alter, headquartered within the US and Czech Republic, goals to generate avatars utilizing AI, not solely of individuals, however of the clothes and accessories they put on. For instance, an individual should buy an NFT of a designer bag and decorate their avatar. This know-how might combine into video video games and the metaverse. In an interview with TechCrunch final yr, CEO Robin Raszka stated it “in the end it boils right down to ego” and “the way you showcase that you’ve got a Birkin bag, avatars on Twitter is the prime actual property for this, folks simply need to showcase.”

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