Google will instantly cease promoting its augmented actuality glasses, the Google Glass Enterprise Version 2, the corporate introduced on a help web page Wednesday. The announcement marks the second time prior to now 10 years that Google has discontinued the head-mounted optical show.

Google has been lively in VR and AR for years, making its first foray into gross sales of sensible glasses in April 2013 with the discharge of Google Glass. Nonetheless, the $1,500 headset was largely seen as costly and invasive, and Google stopped promoting its first Glass version in January 2015.

Two years later, Google re-entered the market with a {hardware} revamp of Glass in an analogous design. As an alternative of pursuing the buyer market, Google aimed the customizable Glass Enterprise Version on the enterprise sector, particularly factories and surgeons. The newest version obtained a velocity enhance in 2019 with the addition of a quicker Qualcomm XR1 chip, a low-power processor designed for light-weight AR and VR units.

Although Google mentioned it could cease promoting the headset as of Wednesday, it plans to proceed supporting the glasses till Sept. 15. Google mentioned the glasses will proceed to work after Sept. 15, nevertheless it would not plan to concern any software program updates and its preinstalled Meet the Glass app could cease working after that date.

The help web page did not give a motive for the discontinuation, nor did a Google consultant when requested. “For years, we have been constructing AR into many Google merchandise and we’ll proceed to have a look at methods to convey new, progressive AR experiences throughout our product portfolio,” the Google spokesman mentioned.

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