Google criticized Apple for its iMessage messaging coverage and accused it of intentionally portraying Android customers as second-class residents.  We also needs to word that Apple is utilizing the exclusivity of iMessage as one of many instruments to spice up iPhone gross sales.

The app’s exclusivity has turn into a standing image amongst teenagers within the US and different nations, in accordance with the supply. As well as, messages from customers of Android units in iMessage have a inexperienced shade; and from homeowners of devices based mostly on iOS – blue. Nevertheless, if it seems in a inexperienced bubble, it makes use of the much less dependable SMS protocol; and doubtless comes from an Android smartphone. The issue is, younger People typically frown on these inexperienced bubbles, and a few even pester their buddies to purchase an iPhone. It’s famous that in some instances that is the rationale for the strain on youngsters who’re compelled to purchase an iPhone so as to not look worse than others.

That is the view shared by some senior Google workers, together with the corporate’s vp of Android Hiroshi Lockheimer. He not too long ago expressed confidence that peer strain and intimidation are a part of Apple’s documented technique to spice up iPhone gross sales.

Google accused Apple of discriminating in opposition to Android customers in iMessage

We acquired a affirmation of this by paperwork that had been accessible throughout Apple’s current lawsuit with Epic Video games. In response to them, Apple thought-about making iMessage accessible on Android; however finally the corporate concluded that it might “hurt Apple greater than it might profit”. This interpretation of the present state of affairs was talked about in one of many letters of Apple CEO. Craig Federighi, Apple’s vp of software program improvement; additionally wrote that the supply of iMessage might take away the barrier for households the place dad and mom use iPhones; however purchase Android units for his or her children.

In response to Hiroshi Lockheimer, the refusal to undertake RCS is a part of a method that makes use of fan conduct in direction of Android customers to promote extra iPhones; regardless of that advertising and marketing targeted on “humanity and fairness”. Certainly, due to the strain exerted by their circumference; Apple would reach convincing the youngsters to purchase an iPhone in order to not really feel excluded from the “cool group”.

So many American teenagers really feel that Apple’s iMessage service has turn into a means for iPhone customers to indicate that they not solely personal an iPhone; however that they’re a part of a proprietary messaging platform. The Wall Avenue Journal even present in an investigation {that a} younger woman’s sister “laughed at her for texting potential lovers utilizing Android telephones”, calling the inexperienced bubbles “Disgusting”. As a substitute of prohibiting the change of texts between iOS and Android units; Apple most popular to make its messages blue to face out from its rival.