Samsung Rolls Out (Slightly) Cheaper QD-OLED TV, Matching LG's Prices The new S90C starts at $1,900, the same as the rival LG C3. Begun the 2023 OLED TV price wars have. Excessive-end TVs with OLED screens ship the finest image high quality in our exams, and this 12 months Samsung is doubling down on its QD-OLED TVs -- and