Cortana officially died for mobile devices Amazon Alexa, Cortana, Google Assistant, Microsoft. In an interview with VentureBeat, Cortana CEO Andrew Shuman said that this assistant for Android and iOS has disappeared forever in all countries except the United States.
The latter happens only because there are devices like Surface Headphones and the Harman Kardon Invoke speaker that use AI for such important operations as updates. Everyone else will have to rely on translating Cortana into Windows 10.
Microsoft Cortana was special to some extent. Of all the popular AI voice assistants, he was the only one based on a pre-existing character from the popular Halo franchise. Unfortunately, neither this nor Microsoft technologies were enough to stay on the market. Although the company will still support it at least on Windows.
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The fact that the presence of AI on the mobile phone will decrease has already been predetermined last month. The Microsoft support website has warned that the application and service will stop working in several countries.
This is practically a recognition of defeat in a rather narrow market, where Google Assistant and Amazon Alexa turned it into a two-horse race. Even Apple Siri is far behind, although Apple has other priorities for its assistant.
However, Microsoft cannot completely abandon its AI, given that it still has a partnership with Amazon. Alexa users will still be able to chat with Cortana through this collaboration.
