When you store on-line, there’s a excessive probability you will have come throughout a counterfeit product. Not solely are counterfeits (particularly electronics) harmful, additionally they damage the repute of the location they had been bought from. Amazon has give you one other resolution which is a Counterfeit Crimes Unit (CCU).

The CCU will take a unique strategy to coping with pretend merchandise. Relatively than simply figuring out and blocking listings of those pretend merchandise, the workforce which incorporates former federal prosecutors, skilled investigators, and knowledge analysts will go after the counterfeiters. They are going to work with regulation enforcement officers and make it simpler to file lawsuits towards the offenders.

Amazon says it spent over half a billion {dollars} preventing fraud and counterfeit merchandise final 12 months. It additionally revealed it has over 8000 staff whose duties embrace discovering and taking down counterfeit merchandise. In 2019 alone, it shut down 6 billion suspected unhealthy listings

The bane of counterfeit merchandise has affected Amazon drastically. For instance, Nike is alleged to now not promote its merchandise instantly on Amazon. The retail large additionally has 5 of its international web sites on a White Home’ listing of infamous markets.

 

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